Learn all the details behind the metrics listed above and discover more to follow in Email Marketing Metrics & KPIs For Measuring Campaign Success guide.It’s a fact: email marketing is the best way to reach your audience and keep them engaged with your product or service. Spam complaint rate: Also known as an "abuse complaint" or "spam complaint," this is when someone reports an email as spam – either by clicking the "mark as spam" feature in their inbox or contacting you directly. Unsubscribe rate: The unsubscribe rate describes how many people clicked the unsubscribe link (usually found in the footer) and opted out of future sends.
It's calculated by dividing recorded clicks by the number of emails successfully delivered.īounce rate: Bounce is when emails don't reach the recipient or are returned to the sender. Open rate: This metric describes how many times subscribers opened your emails.Ĭlick-through rate: Email click-through rate (CTR) tells you how many times the links in your emails were clicked.
Key email marketing metrics every marketer should track are: What are the best email marketing metrics to look at? These tools automatically adjust each subscriber's send-time based on their previous behavior or their time zone. The best practice is to send your emails using a send-time optimization algorithm like GetResponse Perfect Timing or Time Travel. Learn all the details in our Email Marketing Benchmarks report. It varies across different locations, industries, and audiences. Our latest study shows that the best time to send an email is essentially an individual thing. What is the best time to send a marketing email? Every platform has its name, but the principle is the same – they offer a simple way to collect emails from users by prepopulating the lead capture form with the email address the user's signed with. And on LinkedIn, you'll find them as Lead Gen Forms. In Google, they're called Google Lead Form Extensions. Paid ads: On Facebook, these are called Lead Ads.
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Most commonly, lead magnets come in a form of an ebook, a checklist, or a free tool – but they come in all shapes and forms. Lead magnets: Are an incentive you give in return for your visitor's email address. They contain just enough information to convince them to fill out the form and keep them focused on that one single goal. Squeeze pages are designed to collect visitors' email addresses. One specific type, however, is built solely for capturing emails, and those are squeeze pages. Landing pages: Landing pages also can have various goals. The most popular types of web forms include: This is the key mechanism that you'll use to capture leads. Opt-in forms: An opt-in form, web form, or signup form is an HTML form installed on a website to enable visitors to sign up. Below are a few of the main tactics and tools you can use to grow a high-quality list. There are multiple ways in which you can build an email list. Take your first steps with the help of our email marketing for beginners guide. The GetResponse Free plan offers unlimited access to email marketing, so you can plan and execute campaigns that help you achieve your goals and grow your business. Call-to-action (is it clear and persuasive?).The return of investment from your email marketing activities will depend on various factors, for example: Of course, this is not a fixed number – it's an average. Statistically, if you invest $1 in your email marketing activities, you'll get $38 in return. Test and utilize premium account features for 30 daysĪccording to a 2021 study by DMA, email marketing's return on investment is 38:1 on average.Collect leads with various types of GetResponse forms and store them in a queue for 32 days.Add up to 500 contacts during the first 30 days (the unconfirmed and removed contacts do count toward the list size).Create and save drafts for marketing assets such as newsletters, autoresponders, and automation workflows.Create and publish 1 website and landing page with basic features.It's a free-forever plan for all businesses that want to get their business online. Email Marketing is now available as a part of the GetResponse Free plan.